About Us | ViaFour-Robo Advisor,Digital Advisor,Factor Investing

Why Now?

Technology allows us to lower your fees and invest you money more efficiently so you have more money to enhance your life.

Research shows , and the belief is now mainstream, that an index approach has superior performance to the traditional model of trying to outguess markets.

ViaFour Founders invest their

own money in ViaFour

ViaFour was founded by Jeff Holland and Jeff Coyner, who have decades of experience as successful asset managers and maintain a constant focus on ways to improve long term returns. They invest their own money in ViaFour, so where you invest, they invest too.

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Jeff Holland

Jeff Holland

30+ years experience

Accredited Investment Fiduciary (AIF) I Professional Money Manager I Equity Options Market Maker, CBOE I Commercial Credit Analyst, First of America Bank I BS, Miami University

Jeff Coyner

Jeff Coyner

30+ years experience

Chartered Financial Analyst (CFA), Charter Holder I Proprietary U.S. Govt. Bond Trader I Portfolio Manager, General Motors Treasurer’s Office I MBA, Kellogg Graduate School of Management, Northwestern University I BSEE, Michigan State University