Smarter Digital Investing

In 3 Easy Steps


Just answer a few questions to help us determine the best portfolio for your financial goals


Review our recommended Personal Investment Plan


Open Your ViaFour account with our online independent custodian, TD Ameritrade

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We'll help you get started and learn more about ViaFour.

Why ViaFour is your best option for

long-term digital investing

1) ViaFour portfolios are about using the great ideas in finance for our clients.

Our diversified, non-speculative portfolios were carefully designed by our advisors using:

<p>Decades of experience by our successful asset managers </p>

Decades of experience by our successful asset managers

This combination has successfully delivered greater returns for ViaFour clients.

2) ViaFour fees are significantly lower than traditional advisors

  ViaFour Traditional Advisor
Annual Advisor Fee 0.25%

$25 per year for an account balance of $10,000


$125 per year for an account balance of $10,000

Transaction fees $6.95 / ETF trade Varies
Fast Online Set-Up Yes No
Account Minimum $10,000 $100,000+
Independent Custodian Yes, TD Ameritrade No, Self-Custody

3) Lower fees can mean hundreds of thousands more for your retirement later


Accounts are held at TD Ameritrade

Independent custodian: Your assets are held in your account at an independent custodian named TD Ameritrade. ViaFour only has the right to issue trading instructions for your account. It cannot access your cash other than to receive its monthly advisory fee. You are the only one who can deposit to or withdraw from your account.

TD Ameritrade is a member of the Securities Investor Protection Corporation (SIPC). Securities in your account are protected up to $500,000. For details, please visit

TD Ameritrade also provides $149.5 million worth of protection for each client through supplemental coverage provided by London insurers. The $149.5 million of coverage includes a sub-limit of $900,000 on cash. Each client is limited to a combined return of $150 million from SIPC or London insurers. The TD Ameritrade supplemental insurance policy has an aggregate limit of $500 million for claims from all TD Ameritrade clients. This supplemental insurance provides coverage following brokerage insolvency and does not protect against loss in market value of the securities.

Your privacy is protected

We protect the privacy of your information and only share your data with third parties to perform our services to you or in limited circumstances as outlined in our Privacy Notice. ViaFour and TD Ameritrade each use a secure website that is protected with bank level security.

ViaFour Wealthfront ellevest Typical Advisor Do-it-yourself Investing (Brokerage)
Factor Weighting Limited Limited
Custom Portfolios
Fast Online Setup No
Advisor Fee 0.25% 0.25% 0.50% 1% to 1.5% N/A
Commision & Transaction Fees None None None $4.95 + per trade
Account Minimum $1000 $500 $0 $100,000+ N/A
Independent Custodian Yes Td Ameritrade NoSelf Custody YesFolio NoSelf Custody N/A

Why should having an independent custodian be important to you?

Having your account reside at a known and trusted custodian gives you another level of assurance that your money is safe. You will receive account statements from TD Ameritrade, not ViaFour.

Annual Return (%)

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Viafour 50 6.59 -17.49 21.18 12.17 -0.03 10.90 12.37 5.32 0.94 8.77
Viafour 60 6.61 -22.16 24.43 13.39 -1.49 12.31 15.25 5.23 0.22 10.03
Viafour 70 6.62 -26.84 27.69 14.62 -2.95 13.72 18.13 5.14 -0.51 11.29
Viafour 80 4.64 -31.60 30.44 16.59 -3.60 15.70 18.68 6.75 -0.94 11.62
Viafour 90 3.51 -36.18 32.75 18.01 -4.27 17.33 20.66 7.90 -1.44 12.38
Vanguard 60/40 8.51 -22.18 22.35 10.29 -1.65 11.95 12.81 4.71 -1.05 6.24

Past performance is not indicative of future performance. Your account may have significant capital losses at any given time. Returns shown are based upon an annual rebalance date of December 31st. Your results may differ based upon your personal rebalance date. Results shown are based on simulations of ViaFour allocations for periods indicated, they do not represent returns for ViaFour Portfolios per se, as the Portfolios were not available in their current form over these periods. Results are from financial data believed to be reliable, not guaranteed. All returns are shown net of the .25% annual management fee payable to ViaFour.

Returns assume all distributions are reinvested. Vanguard Global 60/40 is a benchmark comprised of 60% Vanguard Total World Index and 40% Vanguard Total Bond Index. Prior to 2009, we used MSCI World instead of the Vanguard Total World Index. The models shown comprise the following: ViaFour 90 is 90% US/Global diversified equities with 10% in fixed income. ViaFour 80 is 80% US/Global diversified equities with 20% in fixed income.ViaFour 70 is 70% US/Global diversified equities with 30% in fixed income.ViaFour 60 is 60% US/Global diversified equities with 40% in fixed income.

ViaFour 50 is 50% US/Global diversified equities with 50% in fixed income. The returns shown are not predictive of actual results in future periods. Current and future results may be lower or higher. Portfolio prices can fluctuate materially. Investors may lose money; investing for short periods increases risk. Portfolios are not FDIC insured, nor are they deposits of or guaranteed by a bank or any other entity. Portions of these portfolios are invested in funds that trade international equities, International investments are subject to additional risks such as currency fluctuation, political instability, lack of market regulation and potential for illiquid markets. Mid cap/Small cap investments are subject to greater volatility than those in other categories. Investors should carefully consider the investment objectives, risks, fees and expenses of each portfolio before investing. Past performance is no guarantee of future investment results. ViaFour is wholly owned by VIA IV Investments, LLC an investment advisor registered with the SEC.

ViaFour Founders invest their

own money in ViaFour

ViaFour was founded by Jeff Holland and Jeff Coyner, who have decades of experience as successful asset managers and maintain a constant focus on ways to improve long term returns. They invest their own money in ViaFour, so where you invest, they invest too.

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Jeff Holland

Jeff Holland

30+ years experience

Accredited Investment Fiduciary (AIF) I Professional Money Manager I Equity Options Market Maker, CBOE I Commercial Credit Analyst, First of America Bank I BS, Miami University

Jeff Coyner

Jeff Coyner

30+ years experience

Chartered Financial Analyst (CFA), Charter Holder I Proprietary U.S. Govt. Bond Trader I Portfolio Manager, General Motors Treasurer’s Office I MBA, Kellogg Graduate School of Management, Northwestern University I BSEE, Michigan State University

ViaFour assets are custodied at TD Ameritrade Institutional, one of the world’s largest brokerage firms. TD Ameritrade is a member of the Securities Investor Protection Corporation (SIPC) which protects your account up $500,000. For details please visit